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BOOK MARKETING

MARKET. MONETIZE. MONITOR.

Marketing a book is a multi-faceted campaign. Let’s break it out:

1. PRODUCT QUALITY - If you want the industry to treat your book seriously, you must comply with industry standards.
2. BOOK DISTRIBUTION & MARKETING – This is about availability and accessibility. How available and how easy would it be for someone to purchase your book if they wanted to?
3. SALES & ROYALTIES – There might be other reasons than money for why someone would want to give life to a book. Nonetheless, why should someone else be taking the profit whenever a book is sold?
4. BOOK & AUTHOR PROMOTION – It’s more than just growing a fan base. You need to let people know about your book and give them a place and a means to discuss it.

PRODUCT QUALITY & INDUSTRY STANDARDS

Not only must the book comply with physical quality standards (paper used, binding employed, etc) before a retailer or library will take it; but it must comply with industry standards in how it is presented, defined, marketed and sold. A simple example: if your book does not have a valid ISBN filing, then a bookstore, retailer or library will be unable to purchase it. If your book does not have a valid UPC barcode, then the large chains will be unable to sell it and the smaller retailers will be reluctant to stock it.

PHYSICAL QUALITY STANDARDS
Acid free paper
Quality binding and construction
Printing Resolution
Proper layout and typesetting
Etc.

BOOK QUALITY STANDARDS

Cover design and interior layouts
Editing & Proofreading
Summary, Author Bio, Copyright Page, Indices and Content
Etc.

MARKETING DATA QUALITY STANDARDS
ISBN filing and registration
ONIX data generation for distribution / ordering systems
UPC and Barcode
Author and Book Information
Etc.

You want to create ‘hype’ and ‘buzz’ about your book. You want to let people know what’s special about your book. Those who opt for our promotion services get a personalized, catered service. Each book is unique and so it’s marketing and promotional strategy will also be unique.

Here’s how we can help:

- Press Releases
- Author websites,
- Book websites,
- Blog creation and maintenance
- Social account link ups (Facebook, Twitter, et al),

- Media generation and broadcasting.
- Video and audio presentations and editing
- Video adverts
- Online advertisements
- … and more. Just ask us!